COMING SOON TO:
COMING SOON TO:
NOW PLAYING ON:
MEDIA DECK
THE MISSION
At HYPE NATION
We celebrate diversity through a dynamic mix of music genres—spanning Hip-Hop, Latin, Top 40, Old School, R&B, House, and Bass. Broadcasting live from 6 AM to 12 AM, we deliver a commercial-free experience that unites listeners from all backgrounds and fosters inclusivity.
Our approach to advertising is personal and engaging, featuring unique talent-driven mentions and exclusive sponsorships that maximize brand visibility without interrupting the music. HYPE NATION gives businesses a powerful voice with category-exclusive representation, amplifying their reach across all platforms.
We’ve launched our community outreach in Metro Atlanta, starting in cities across Gwinnett County, as we expand our movement nationwide.
HypeNation.Stream – more than a station, we’re a cultural movement redefining connection and community.
COMMUNITY
Hype Nation is dedicated to fostering strong connections with local communities through active involvement and support. We strive to serve as a community hub that amplifies local voices, celebrates cultural diversity, and contributes to the social fabric of Gwinnett County.
COMMUNITY EVENTS
Music Festivals and Concerts:
Coordinate and host annual or seasonal music festivals featuring local artists across various genres. This will not only showcase talent but also draw community members together, fostering a sense of unity.
Pop-Up Events:
Host monthly pop-up events in various neighborhoods, showcasing live music, food trucks, and local vendors. These events will highlight local businesses and create an engaging environment for community members.
TALENT SHOWCASES
Local Artist Spotlights:
Dedicate specific times each week for live performances by local musicians on-air, allowing them to reach a broader audience. This can include interviews and listener call-ins to support local talent.
Open Mic Nights:
Partner with local venues to host open mic nights where emerging artists can perform. Hype Nation can promote these events through on-air announcements and social media, encouraging listener attendance and participation.
SOCIAL MEDIA &
DIGITAL ENGAGEMENT
Interactive Campaigns:
Launch social media campaigns that encourage listeners to share their stories, music, or local events. Use hashtags to create a sense of community and encourage participation.
Community Feedback Surveys:
Regularly solicit listener feedback through surveys and polls to understand community interests and needs. Use this data to tailor programming and events that resonate with the audience.
PARTNERSHIP W/
LOCAL ORGANIZATIONS
Collaboration with Schools and Universities:
Work with local educational institutions to create programs that engage students in broadcasting, music production, and event planning. This could include workshops and internships that empower the next generation of media professionals.
Nonprofit Partnerships:
Team up with local nonprofits focused on community development, arts education, and social issues. Co-host events or fundraisers to raise awareness and support for their causes, promoting positive change in the community.
VOLUNTEER INITIATIVES
Station Volunteer Days:
Organize volunteer days where station staff and listeners can come together to support local charities or community projects. This will strengthen community ties and enhance the station’s presence as a caring local entity.
Charity Drives:
Conduct food drives, clothing collections, or fundraising efforts for local charities, leveraging the station’s platform to gather support from listeners and promote community goodwill.
CONTENT CREATION
& STORYTELLING
Feature Local Stories:
Develop a segment dedicated to sharing uplifting stories from the community, spotlighting local heroes, businesses, and initiatives that are making a difference.
Listener Stories:
Encourage listeners to call in and share their experiences, fostering a culture of sharing and connection among the audience.
VOLUNTEER INITIATIVES
Station Volunteer Days:
Organize volunteer days where station staff and listeners can come together to support local charities or community projects. This will strengthen community ties and enhance the station’s presence as a caring local entity.
Charity Drives:
Conduct food drives, clothing collections, or fundraising efforts for local charities, leveraging the station’s platform to gather support from listeners and promote community goodwill.
By implementing these proven methods, Hype Nation will build strong connections with Gwinnett County, positioning itself as a vital resource and advocate for local culture, talent, and businesses. This commitment to community engagement will not only enrich the station’s programming but also foster a sense of belonging and pride among listeners.
AUDIENCE
Gwinnett County boasts a vibrant and diverse population of approximately 705,591 adults, including 101,912 residents aged 65 and older. With a median age of 35 and a nearly even gender distribution (slightly more than half being women), the county reflects a rich cultural mix, with significant representation from Black, Hispanic, Asian, and White communities. This dynamic demographic creates opportunities to connect with a broad and varied audience.
Target Audience: High Schoolers
(Ages 14-18): 59,000
Parents or Guardians: 78,666 County Residents: 1,000,000
Hispanic: 34% | Black: 32% | White: 18% | Asian: 11%
SHOWGRAMING
Dynamic & Interactive Programming
Our station offers engaging, real-time content designed to captivate audiences all day with live, on-air talent from 6 AM to midnight. Key features include:
Live Talent: DJs and Hosts bring energy and authenticity with live programming throughout the day.
Call-In Segments: Listeners can interact directly for song requests, shoutouts, contests, and trending topic discussions.
Social Media Engagement: Active live chats on platforms like Instagram and X (formerly Twitter) allow fans to participate in polls, request songs, and engage with hosts.
Live Streams: Exclusive behind-the-scenes content, live DJ sets, and special events streamed in real time, complete with interactive Q&A and comment sections.
Interactive Contests: Exciting real-time giveaways and competitions via phone, text, or social media platforms.
This multi-platform strategy builds an interactive community around the station, driving consistent listener engagement and loyalty.
JESSICA It's All Good
COMING SOON
Weekdays 10am - 2pm
Jessica It's All Good is a vibrant, clean comedian based in Atlanta, Georgia, renowned for her high-energy performances and bold stage presence. With a background in theater and leadership, she has graced stages across the country, including notable venues like Jimmy Kimmel's Comedy Club, The Comedy Zone, Laughing Skull Lounge, and Uptown Comedy Club. Her unique perspective and infectious enthusiasm make her a standout in the comedy scene.
In addition to stand-up, Jessica is a versatile entertainer, serving as an emcee, DJ, and improv actress. She is a member of the nationally touring improv troupe, Fish Sticks Comedy, and has performed for various colleges, universities, and corporate clients, including Comcast, CapitalOne, and Insperity. Her commitment to clean, positive comedy ensures her material appeals to a wide range of audiences.
Jessica's accolades include winning the 2014 Rev’d Up Comedy Jam Contest and being a semi-finalist in Atlanta’s Top Comic Comedy Contest the same year. In 2020, 2021 taking home "The Bash 2021 "Best Of" Award. She produced the race-related, pandemic-themed comedy special "WE'RE ALL CHOCOLATE", which was nominated for "Mind-Blowing Comedy" in the Writing/Adaptations category of The Young-Howze Theatre Awards in 2021, And Most recently being noticed as The 2024 SFEA Kaleidoscope Awards for Best Vendor Impact. Her work continues to be recognized for its positivity and impact.
Whether performing live or online, Jessica It's All Good captivates audiences with her dynamic performances and commitment to spreading joy through comedy.
Catch her coming through your speaker Monday - Friday 10am - 2pm on HYPENATION.STREAM
CROSS-MARKETING
Billboards & Streaming Radio
Ad Exclusivity Defined
One Business Per Field:
Only one advertiser per business category (e.g., one law firm, one car dealership, one real estate agent) is promoted within the station's programming.
Market Protection:
Competing businesses in the same industry are excluded from advertising, ensuring 100% share of voice for your brand within that niche.
Benefits of Ad Exclusivity
For All Industries:
Undivided Audience Focus: Without competing ads, listeners associate the station’s content with your brand, strengthening recall and loyalty.
Enhanced Credibility:
Exclusivity implies endorsement, positioning your business as the preferred choice in your field.
By Business Field:
Legal Services (e.g., injury lawyers): Greater visibility and trust in high-competition fields where reputation matters.
Automotive Dealerships:
Guarantees that only your brand's promotions reach car-buying audiences. Healthcare Providers (e.g., dentists, chiropractors):
Fosters trust by showcasing your brand as the exclusive recommendation.
Real Estate:
Positions your agency as the go-to solution for local home buyers and sellers.
Hospitality & Entertainment (e.g., restaurants, events):
Boosts foot traffic and attendance by ensuring no competitors dilute your message.
Benefits by Marketing
Local Businesses:
In smaller markets, exclusivity amplifies local dominance, making your brand synonymous with the service or product in your community.
Regional or National Brands:
Allows larger advertisers to build strong local connections and fend off regional competitors
Integrated Exclusivity
Cross-Platform Support:
Extending exclusivity to web ads ensures the same advantage online, preventing competitors from targeting the same audience digitally.
Tailored Campaigns:
Personalized endorsements and mentions reinforce your exclusive position.
Why It Works:
Exclusivity ensures your business benefits from a captive and loyal audience, solidifying market dominance and maximizing ROI by reducing competition during the listener’s experience.