We utilize a proprietary, polygon-based mapping foundation that allows us to define physical locations with unparalleled precision. This technology—central to our platform and licensed from an industry leader in location intelligence—is the core of our ability to create unique audience segments based on verified real-world behaviors and reach them across multiple media channels. It makes it possible to definitively measure how consumers respond to advertising campaigns, accurately linking ad exposure to actions like store visits and website activity, thus proving the real business results generated by your brand's advertising.