COMING SOON TO:
COMING SOON TO:
NOW PLAYING ON:
MARKETING & ADVERTISING SOLUTIONS
WHAT'S THE DIFFERENCE?
Marketing:
is the overall strategy businesses use to attract, engage, and retain customers. It includes branding, market research, content creation, lead generation, and customer relationship management.
Advertising:
is a subset of marketing that focuses on paid messaging to promote a product or service through various channels.
| Resource | Marketing Example | Advertising Example |
|---|---|---|
| Billboard | QR code linking to website for brand awareness. | Paid billboard ad promoting a product/service. |
| Radio/Streaming Platforms | Sponsoring a podcast episode. | Paid 30-second audio ad on Spotify or radio. |
| TV/Streaming Platforms | Branded documentary or influencer collaboration. | Paid commercial on Hulu, YouTube, or Netflix. |
| Social/Web Development | Creating a website, blog, and organic social content. | Running Facebook, Instagram, or Google Ads. |
| Mobile Ads | SMS marketing to send promotional messages. | Pop-up ad in a mobile game or app. |
| Desktop, Laptops & Tablets | SEO optimization to drive organic traffic. | Google Display Ads appearing on various websites. |
| CTV / OTT | Engaging video content on YouTube. | Pre-roll ads on Netflix, Hulu, or Roku. |
| Digital OOH (Out of Home) | Geofencing to send push notifications near a store. | Paid digital ads on kiosks, gas stations, or transit screens. |
| Direct Mail | Personalized newsletters with brand updates. | Mailing out discount coupons or postcards. |
| Social / Web Building | Posting valuable content and engaging with followers. | Running paid social media campaigns with targeted reach. |
WHICH SOLUTION ARE YOU LOOKING FOR?
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